NEWHAIR ®
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Protein Therapy Treatment
NewHair+® Protein Smoothing Treatment combines the purity of nature with a technological breakthrough, creating this unique STEAM-FREE hair treatment. This exclusive formula is obtained from Brazil and developed in Florida, USA. Sourced naturally and produced under the American Food and Drug Administration’s requirements, it blends the powerful protein formula, beauty Oxi agents with the hydrating reconstructive properties, making your hair shiny, repaired and manageable.

If you are not sure how Protein Treatment works, It is the protein that makes up most of your natural hair; it improves the hair fibre and gives it structure.
NewHair+® Protein treatment brings to your hair what it was lacking to begin with and what it has lost over the years; each application removes the frizz, sealing your hair silky and smooth. Treatment requires professional supervision,n and each treatment result can last between 3 - 6 months, depending on clients hair condition and type. NewHair+® Protein treatment is suitable for all hair types, from Fine and Normal hair to Coarse and Frizzy hair.
Step 1
Wash the hair with clarifying shampoo to remove residues.
Towel dry and blow-dry the hair 70% dry with a paddle brush.
Requires
Clarify Shampoo + Blow Dryer

Step 2
Apply a small amount of Protein treatment and leave it for 30 minutes to bond with the hair.
Requires
Protein Treatment

Step 3
Blow-dry the hair 100% and start with the hair straightener at 230° C (480° F). Repeat each section to render a smooth result.
Requires
Straightener + Blow Dry

Step 4
Wait up to 48 hours before the first wash with a sulphate-free shampoo; this assures a perfect bond and longevity of the straight result.
Attention
Use Sulphate Free Shampoo only

Step 5
Use a Salt and sulphate-free shampoo and conditioner to wash the treated hair. Use Argan oil to keep your hair soft and protected.
Requires
Sulfate Free After Care

Active Ingredients: Hydrolysed Keratin. Requires a skin test patch 24 hours before treatment.
Warning: Avoid contact with eyes and wash immediately with plenty of water and contact your GP.
Irritation: Apply a small amount of treatment and blow-dry away from the face.
Does Protein straighten my hair?
Protein tames and repairs damaged cuticles, leaving the hair silky, manageable and easy to style.
How long does Protein result last?
It varies, but usually 1 - 3 months and depending on hair quality and the correct sulphate-free after care.
Why did the smooth result not last?
Straighteners lower than 230° C or hair washed with a shampoo containing Sodium Laureth Sulfate.